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Important Factors Affecting Video Marketing

Marketing has evolved over the years. People today now taking more interest on YouTube, Snapchat, Vimeo, IGTV and Facebook Live than traditional brand commercials. Videos have taken over our lives. Video Marketing is a common way of marketing these days. A viral video creates more impact on the audience than any other forms of marketing. It is important to note that certain qualities in videos make it more interactive with the audience. Several videos are out on the web, but only a few create a long-lasting impact. It is essential to figure out the elements which a video should have to capture the audience’s attention. Knowing the target audience is important before creating a video. The treatment of video is different for a different set of customers. Listed below are a few factors, which make a video successful.

Time

Usually, one-fifth of the viewers click away from a video within 10 seconds or less. It is important to get the message of the video straight and during these 10 seconds. Delaying with the message may reduce viewership.  If the customer isn’t interested in the first few seconds of the video, it is difficult to get the attention for the rest. So, utilizing the time is essential.

SEO Optimization

The best way to make videos easily available is to derive the maximum SEO value. For receiving inbound marketing links, embedding the video is necessary. For SEO generation, descriptions are very important. So, a relevant taglines and descriptions are needed for proper SEO generation.

Education

It is seen that 65% of audiences are visual learners. Educating your audience is what you can do. The videos can teach customers how to use your product or service or can position your brand as a thought starter and also add value to your consumers’ lives while collecting leads for the brands. Video can also provide social proof for the product or service.

Story of a Video

The story of the video makes the marketing successful. Audiences do not like videos that are sales driven. A personal touch, emotional connect or a glimpse of everyday life is necessary to establish connectivity with the audience. The videos that are available on Facebook, Instagram or Youtube, get the maximum views and shares only when it provides an emotional connect. When videos have a personal touch, a conversation grows and thus a brand gets noticed easily. When a brand communicates with consumers or audiences, the promotion sores up. One must understand that while communicating in the video, the branding has to be subtle. The brand grows aware of what the customers want also customers know what services the brand can provide. In this way a strong bond grows between customer and brand. Andreal creates videos that are very interesting and interactive. This helps in creating connections with consumers. The video marketing solutions that Andreal provide are out of the box and commendable. To know more, visit www.andreal.in