EIGHT SOLUTIONS BY ANDREAL THAT MADE IESS-8 EXTRA SPECIAL
Chennai Trade Centre hosted it’s biggest ever Indian engineering exhibition, called International Engineering Sourcing Show VIII (IESS-8) from 14th to 16th March of 2019, that showcased India as a global hub for manufacturing & technology. This prestigious 3-day event was organized by Engineering Export Promotion Council (EEPC) under the aegis of the Ministry of Commerce & Industry, Government of India, and Malaysia was this year’s partner country. Andreal (in collaboration with Anderson Printing House) is proud to have associated with EEPC as their Event & Branding partner and collaborated with the Prime Minister’s Office (PMO) and the Directorate of Advertising & Visual Publicity (DAVP) for the print ads. As enormous as the event was, Andreal had to provide solutions for its branding and promotional needs. Our team of experts met the best of the sharp deadlines and fulfilled the requirements of the event. Our list of deliverables went as follows:
- 1) Event Theme
For the 8th installment of the IESS, Andreal designed a theme called #SmartEngineering for Industry 4.0 & 5S, that would focus on the whole spectrum of engineering subcontracting ranging from nuts-bolts to the Internet-of-Things (IoT). Inspired by mechanical gear and printed circuit board motifs imprinted on an abstract globe, the theme for IESS-8 stood out and was well received internationally and domestically. It further enabled EEPC to promote Indian Engineering prowess at other prestigious trade shows across Colombia, Philippines and Egypt.
- 2) Main Brochure, Sponsorship Brochure & Retrospective Booklet
The most important collaterals for the event were created with love and artistry at Andreal and earned universal praise, especially the main product categories presented in colourful infographic style.
- 3) Print Ads, Inserts & Stick-on Leaflets
An event of IESS-8’s scale needs its worth of promotions. Actively participating in the promotions, Andreal made print ads and promotional leaflets highlighting the special attractions for national and international print media.
- 4) Outdoor Hoardings, Bus Shelters, Bus Back Panel, Center Medians & Mobile Van Advertising
Outdoor advertising (static and mobile) was widely used in IESS-8, eye-catching banners & hoardings were conceptualized, designed and directed by AndReal.
- 5) Indoor Promotions
As a part of indoor & outdoor advertising strategies, there were requirements of various Buntings, Standees, Directional Way Boards, LED Displays, Backlit Airport Scrollers, Pillars & Posters. Designers at Andreal made the best use of the theme and created attractive looking Posters by combining them with product images.
- 6) Two-fold & Three-fold Leaflets with Detachable Participation Forms, Programme Schedules, Invitation Card, Inserts & Envelope
Invites, Leaflets & Handouts for the event and participants – a major chunk of the work was entrusted to Team Andreal and the deliverables were executed to perfection.
- 7) Welcome Boards, Booth façade, Seminar Backdrop, Podium Design, Info Booklets, Tissue Paper Boxes, Water Bottle Label, Notebook & Box
The most visible of all works in the event by Andreal, conceptualizing a sub theme for the seminar called AyurTech (application of high technology in the field of Ayurvedic medicine) was another enormous task handled gracefully in collaboration with the Services Export Promotion Council (SEPC). The soothing yet vibrant backdrop design was widely praised by the Ministry of Ayush, Government of India as well as by the participants of this seminar.
- 8) Emailers & WhatsApp Invites
Digital invites sent over WhatsApp and HTML mails were designed effectively for communication across 5 continents.
As India’s biggest ever Engineering Sourcing Show, IESS VIII featured 300+ exhibitors, 14+ technical & business sessions, 80+ speakers, 400+ delegates from 60+ nations and was attended by 10,000+ visitors including entrepreneurs, tech-preneurs, investors, government, manufacturers, traders, start-ups, research institutes, MNCs, academia, technologists, innovators, scientific advisors, subcontractors and media.
It has been a pleasure working with EEPC for over 8 months preparing for IESS-8 and Andreal is already counting down for the next mega event in 2020.
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