Eastern India Garment Manufacturers and Exporters Federation (EIGMEF) is the apex industrial body for the sector, with a legacy of over 30 years. EIGMEF owns and manages a dedicated Apparel Park in Kolkata, the only one of its kind where everything from sourcing to final logistics happens under one roof. EIGMEF also works actively with policy makers and sectoral heads to uphold workers’ rights.

But what makes EIGMEF nationally famous is its mych-awaited annual fair. It's the largest B2B garments expo in Eastern India. Andreal is proud to have been EIGMEF 's creative partner for the past X years.

Andreal works in tandem with the EIGMEF expo team well in advance to make the event a huge success. We plan and create their online, mobile and on-ground publicity material, from fairground signage to WhatsApp creatives. In 2023, we also worked on social media publicity and a microsite for EIGMEF.

Andreal has added creativity, vibrance and careful marketing strategies to EIGMEF as a brand. We use all possible channels of media marketing, from traditional hoardings to cutting edge videos. We also create their entire stall creatives and take-aways such as brochures, forms, and even the bags.

We hope to continue and grow further with this very satisfied client.

• Client: EIGMEF
• Scope: Branding collateral, Website landing page, Event collaterals, Social Media Marketing
• Industry: Garment manufacturing and export