Rebuilding Your Brand Post Covid-19: Tips and Tricks
By now, everyone knows about the upsetting impact that COVID-19 has brought on every business. When will things go back to normal? That’s a question that lingers in our minds all the time. But regardless of everything, the pandemic has fundamentally reshaped our business model from now on. Even if the lockdown ends soon and the virus is never to return, its effect will linger.
The real question is: how can we recover from this?
Digital Way Is The Only Way-Out
In the pandemic months, we have observed that businesses have shifted their priorities and have become more reliant than ever on their digital strategy. In many cases, it has been the thin thread that has made the brand sail through the storms.
The unprecedented, almost-total disappearance of all channels related to live events, exhibitions and conferences, with the increasing barriers to face-to-face business, digital has been the only way out for survival.
If there ever was a time for digital marketing agencies and businesses to come to force, it is now. With people not going out of their house for any work, they are spending long hours on the internet. Therefore, higher the chances of them watching ads on social media and engaging with them.
Leverage your social media presence, build an audience and make them aware of your offerings during this time. Facebook, Instagram, Twitter and LinkedIn advertising have increased up to 42% during the last three months with Email marketing being used extensively.
Augmented and Virtual Reality Are The Solution Providers
Augmented and Virtual Reality are 3D high definition video and audio. Both technologies stem from the same idea of immersing users into a digital environment. But while VR is completely immersive, AR only partly overlays virtual objects over the real world. It uses everyday devices, smartphone or a tablet, and sensors and market to detect the position of physical objects and then determine where to put virtual ones.
Augmented reality and virtual reality experiences are transforming the way businesses are interacting with their customers. From retail stores to real estate, to the automotive industry to educational institutes, organizations are harnessing the power of AR and VR to boost efficiency, try new ideas, and improve their sales.
Work from home is the new normal now, along with online shopping. It is true that online shopping has always been there, but now due to the global pandemic, shopping online is the only option as we all are adhering to the safety guidelines and staying indoors. From trying out a new jewellery or buying a new sofa for your living room, Augmented Reality gives you the opportunity to try before you buy.
For business owners, AR and VR can be the two boons that can help their business graph to keep going in the upwards direction as with the increased customer interaction that these two technologies provide, the conversion rates are bound to increase. AR and VR blend the lines between the physical and digital worlds. They offer a new way of interacting with customers and the world around us. AR and VR have enormous market potential and it’s time all of us explore their magic.
Explore The Power Of WebAR
WebAR, or as we like to call it, browser-based AR, is Augmented Reality that can be experienced from a mobile browser, straight from your smartphone. WebAR makes your webpage AR-enabled, which means now your prospects can view your website and the products you offer in 3D mode. From uploading 360-degree videos directly on your website to making it increasingly interactive for your customers, WebAR is the new big thing in marketing. By offering a native AR experience through smartphones, WebAR has opened exciting new doors of possibilities for brands looking for novel ways to get the ever-elusive customer attention. The value is the increased interaction a customer can have with a product as a 1:1 size 3D model, without having to download an application. It is an experience that gently nudges a customer towards the buying decision.
Conclusion: There’s no denying that we are all going through difficult times. But in this race of survival of the fittest, the right strategy will always save you, no matter how troublesome the situation gets. Shifting to digital platforms and exploring the power of immersive mediums can be extremely profitable for your business and can help you build a loyal customer base.