Extended Reality (XR) is an umbrella term encapsulating all the immersive technologies like Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). All these high-end technologies extend the reality we experience by either blending the virtual and real worlds or by creating a completely immersive experience.
Andreal develops XR experiences that transform everyday consumer experiences and for diverse industries like:
- Real Estate
Augmented Reality: In Augmented Reality, virtual objects are overlaid on the real world. This experience enhances the real world with digital details such as images, text, and animation.
Andreal develops unique Augmented Reality experiences catering to varied needs and the experiences are made available through respective AR apps, also developed by us.
Through AR, one can view:
- 3D views
- 360-degree views
- Dynamic content
- 3D product interaction
We have not restricted ourselves to app-based AR experiences only, but are exploring the power of web-based Augmented Reality too.
WebAR or web-based AR allows you to experience AR through your smartphone without any need for an extra app. All you need is a custom URL that opens in a smartphone browser, asks for camera permissions, and delivers AR content in the live environment. WebAR can be instilled into any existing website and its main attractions are:
- Any website can be viewed in 3D mode
- 360-degree videos can be played on websites
- Doesn’t require any separate app installation
- Easy access through any mobile browser
Virtual Reality: Virtual reality (VR) provides the ultimate level of immersion by creating a sense of physical presence in real or imagined worlds. To enjoy a VR experience, users have to put on a VR headset.
Andreal creates VR experiences like:
- 360-degree videos
- Interactive Walkthroughs