Socially Distant Yet Virtually Close: How Augmented Reality is helping businesses keep up and moving during Covid-19?

For almost two months now, we are in self-isolation. Billions are now at home with access to only the most basic services. In many parts of the world, people are only going outdoors to buy essential supplies while most of their time is spent indoors.

Adapting to a new way of working remotely can be challenging for employees – especially those who work for industrial companies. But, there are some high-end technologies like Augmented Reality and mixed reality that helps us function our work perfectly, even during this global pandemic.

What is Augmented Reality?

Augmented Reality (AR) enables digital information to be superimposed and integrated into our physical environment. With many of us now at home during a global pandemic, AR is a tool that can help us transform our immediate surroundings. It can also expand our opportunities into learning, work and entertainment spaces.

There are three things AR does really well. They are visualization, annotation and storytelling.

Augmented Reality for Business

Today’s industrial enterprises operate in highly competitive, heavily regulated and global environments. Enterprise customers are driven by costs and therefore look for technology that produces more than it costs to develop and maintain. Industrial organisations are looking to increase revenue and optimize and improve their operations with a view to minimizing errors.

Augmented reality (AR) is one of the fastest-growing segments of the high-end technology market. To date, the most significant ROI in AR technologies has been in the enterprise horizon. There applications of AR are driving entirely new levels of workforce productivity.

AR technology is transforming service and driving unprecedented value. From improving efficiency to hitting revenue targets and increasing profit margins.

But at this moment, most importantly, AR enables workers to work and collaborate remotely, while adhering to social distancing rules.

Augmented Reality helps in the on-site business

In this global pandemic, states have deemed grocery stores, healthcare facilities and warehouses to be “essential business.” But have you ever thought who keeps those essential businesses running as they scale up?

It’s the field service teams, the people who visit the respective sites that keep everything from grocery and inventory systems up and running. They are the ones who help us fix our home appliances, get the cable and internet services installed and several others.

But how are they functioning now?

The answer to this is Augmented Reality.

Augmented Reality (AR) helps service providers offer safe, remote assistance for employees using interactive tools to collaborate on traditional service calls. Using real-time instructions step-by-step, with built-in gesture tracking, text and live video chat, AR allows field servicemen to accurately assess major issues while at a client site.

Using any mobile device, field service technicians can use AR paired with live video, on-screen instruction and annotation. This helps customers walk through basic procedures to determine which technical expertise is necessary.

Businesses catering Virtual Visitors

Companies are now planning to serve their customers virtually, virtual Events and conferences are happening with increasing frequency.  Product launches and brand awareness campaigns where live virtual events are also being hosted. But what makes it different or better than the real-life events?Here, thousands of people can engage and interact sitting safely and comfortably at their own homes and abiding the rules of social distancing.

The long-term benefits of Augmented Reality

AR has been extremely beneficial for big and small companies for a few years now. It has played a significant role in enhancing marketing campaigns, brand awareness by making dynamic content which is engaging and interactive. But during this global pandemic, AR caters to much more.

Augmented Reality protects commercial customers, consumers and technicians during this emergency period.

Across departments, generations and learning techniques, AR helps to solve real problems, in real-time.

For further enquiry on Augmented Reality solutions and our other services contact us here.