Have you ever checked your phone screen time? If not, do find out how much time you spend on your mobile, mostly scrolling through Instagram and Facebook. And every time we open Instagram, there is one such filter which pops up on the screen.
The recent trends in social media are real-life filters. There is no denying that these filters are extremely fun and engaging. But have you ever wondered how these filters are made? The answer is Augmented Reality.
What is Augmented Reality? Augmented reality (AR) is an interactive experience of a real-world environment where the objects of the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modes, including audio and visual. From its use in NASA’s spacecraft in the 1990s to the explosive popularity of Pokemon Go, AR has evolved to become one of the most exciting technologies of our time.
According to Forbes, worldwide spending on Augmented Reality and Virtual Reality (AR/VR) is estimated to be $18.8 billion in 2020, which means an increase of 78.5% of the amount spent in 2019. Clearly, Augmented Reality is the buzzword and will continue to revolutionize the world.
So, what are the main trends of AR that we are looking at?
Since its inception, Augmented Reality has been a mobile phone experience i.e. the immersive content was only to be viewed on your smartphones. WebAR is an emerging web technology popularly called browser-based AR. Now, exciting AR experiences are not only constrained for smartphones but can be relished from web browsers as well, making it more accessible, convenient and dramatic for users, Web AR is still in its early-stages but 2020 is forecast to be a tipping point with AR browsers developing to the next level.
Artificial Intelligence and Augmented Reality
Have you seen the IKEA advertisement which made all the other big brands run for their money? Coca-cola, Snapchat, ZARA and other big names followed after, but the inauguration of AI and AR was done by IKEA to build Virtual AR stores that enable consumers to test products virtually.
AR expands AI for object recognition tracking and gestural input, allowing people to use their hands to manipulate 2D and 3D objects within a virtual space using specific movements. This has been a major hit in the business world with big names like Google, Apple, WallMart as well as smaller brands incorporating the technology for marketing.
Augmented Reality Navigation Solutions
Google Maps is a popular choice when it comes to navigation purposes. However, with striking developments in AR technology, AR is now being used for indoor navigation. Real estate industry has profited the most from this development. Gatwick Airport in the United Kingdom has already implemented this, where the smartphone solutions assist the customers to get to their gates and terminals in time according to their flight number. Shopping malls and hospitals are next in the line to involve this method for easy accessibility.
Augmented Reality in Healthcare, Education and Entertainment
The gaming industry was the first to implement augmented reality to increase the interactivity of the gaming experience for its users. Slowly yet steadily other industries started experimenting augmented reality to increase their sales margin and offer better convenience of their customers. According to a study conducted by Forbes, it says that AR in healthcare is expected to grow by 38% annually by 2025. From patient and doctor education, surgical planning to disease simulation and physical therapy, AR allows to visualize vital medical processes to improve procedures and treatment. AR technology has the potential to replace ultrasound scanners as it will help in locating the blood vessels very accurately and in a shorter time span.
Both Augmented and Virtual Reality are starting to rule the education industry, with schools equipping VR classrooms and teaching complex subjects through AR models. Not only the success rate is high, but long term interest among the students also expands dramatically.
We have all seen Iron Man and we all know how AR was used in the film. But not only just Hollywood and Bollywood but even Tollywood is now experimenting with Augmented Reality – at least for promotion of their films. We are glad to announce that we have given AR support to SVF's recent film promotion 'Professor Shanku o El Dorado'.
Augmented Reality is clearly making a difference in almost every industry. To give that extra fillip to your business, it is the perfect choice. So why wait. Contact us for more details today!