Ziel Classes

Background

ZIEL Coaching is redefining personalized online and offline education for students across
national and international boards. With around 200 students and six years of consistent growth,
the brand wanted to expand its learner base without diluting quality or overspending on ads.

Challenge

Despite excellent teaching outcomes, ZIEL struggled to stand out in a crowded education market. The previous agency partnership had eroded trust through poor ROI tracking and unclear deliverables. Limited ad budgets made every marketing rupee matter — ZIEL needed transparent, measurable, and creative strategies that actually converted.

Objective

To build a scalable, ROI-driven marketing ecosystem that could:

• Increase student admissions across online and offline models
• Strengthen brand credibility through storytelling and visuals
• Deliver clear, trackable results that justified every spend

Andreal’s Approach

Andreal stepped in as both a creative and strategic partner, not just an agency.

Brand Transformation

• Redesigned ZIEL’s digital identity with a responsive, lead-conversion–focused website.
• Crafted an authentic brand voice through academic storytelling and trust-building narratives.

Performance Marketing & Funnel Design

• Built data-backed Meta and Google Ads campaigns targeting high-intent parents and students.
• Created optimized landing pages to reduce bounce rates and increase form submissions.
• Implemented CRM integration for real-time lead tracking and transparent reporting.

Engagement Content

• Developed consistent blog, email, and WhatsApp drip content to nurture leads.
• Focused on testimonial videos and organic reach through educational posts.

Results

Outcome

When strategy, storytelling, and transparency align, even modest budgets can achieve big
results.Andreal turned ZIEL’s steady growth into a scalable success story.