G.D. Goenka Public School, Kolkata

Background

GD Goenka International School was a new entrant in Kolkata’s premium education landscape. The school aimed to secure 1,300 admissions in its first academic year, establishing itself as a credible and modern institution among established competitors. The leadership approached Andreal to build complete awareness and drive admissions through a blend of offline and digital channels.

Challenge

• No prior brand awareness or market presence
• Tight timeline — 5 months to achieve 1,300 admissions
• Needed both traditional reach and digital lead generation working together
• Required high-quality communication material — brochure, radio, hoardings, digital
  creatives

Objective

To design and execute a 360° marketing plan that:

• Established GD Goenka Bangur as a credible school brand
• Reached parents across multiple touchpoints (offline + digital)
• Achieved measurable admissions aligned with business goals

Andreal’s Approach

1. Strategic Foundation

• Defined key messaging pillars: Excellence, Innovation, and Values.
• Created a cohesive brand identity reflected in visuals, language, and tone.

Multi-Channel Campaign Execution

• Print Ads: Designed and placed high-impact newspaper ads in premium dailies.
• Outdoor: Planned and executed hoarding campaigns across key Kolkata zones.
• Radio: Produced and aired catchy school jingles for recall and reach.
• Digital: Ran lead-gen ads on Meta and Google targeting parents within 10km radius.
• Design & Collateral: Created brochure, prospectus, admission kit, and visual assets..

Real-Time Optimizations

• Daily monitoring of digital ad spends and lead quality.
• On-ground synergy between offline inquiries and digital tracking

Results

Outcome

GD Goenka’s first academic year launched successfully, with 98% of its target admissions achieved through Andreal’s coordinated 360° strategy.