Urban Stone

Background

Urban Stone, a Kolkata-based leader in stone veneer and wall cladding innovation, partnered with Andreal to strengthen its digital presence and elevate its brand positioning. Known for blending aesthetic excellence with modern technology, Urban Stone wanted its online presence to mirror the same design precision and craftsmanship that define its physical spaces.

Challenge

Despite its strong offline reputation, Urban Stone’s online footprint lacked visibility and brand coherence. The website did not effectively convey the premium design quality of its products, nor did it generate consistent business leads. With growing competition in the architectural finishes and construction materials segment, the brand needed a strong digital identity that converted visibility into tangible enquiries.

Objective

To build a high-performing digital ecosystem that would:

• Increase organic visibility for product and category-related searches.

• Create a premium, design-driven website aligned with brand aesthetics.

• Establish Urban Stone’s voice as a leader in architectural innovation.

• Generate qualified leads and franchise enquiries through digital channels.

Andreal’s Approach

Andreal designed an integrated marketing and web strategy that positioned Urban Stone as a design-first, digitally dominant brand in the building materials space.

SEO & Digital Marketing Strategy

• Deployed a comprehensive SEO plan targeting high-intent keywords within the stone, cladding, and veneer categories.

• Optimised content structure, metadata, and image attributes to enhance visibility and ranking.

• Improved Google crawlability and organic traffic by aligning keyword intent with audience behaviour.

Website Development & Optimisation

• Designed and developed a visually rich, conversion-driven website to showcase Urban Stone’s premium product portfolio.

• Built interactive, product-led sections with seamless navigation and responsive design.

• Fully optimised the website for search engines to support lead generation.

Content & Brand Positioning

• Crafted a refined tone of voice that reflected craftsmanship, innovation, and architectural elegance.

• Curated copy and visuals to communicate Urban Stone’s niche in design-forward construction materials.

Results

Outcome

Within just seven months, Urban Stone achieved significant growth in both visibility and conversions, transforming its website into a lead-generation engine.