Mio Amore

Background

Mio Amore’s journey with Andreal has been fulfilling since 2021. The brand collaborated with us for both mainline creatives and digital engagement to amplify its position as West Bengal’s most loved bakery. The overarching theme of togetherness guided every creative deliverable — from festive campaigns to everyday communications.

Challenge

In a competitive bakery market, maintaining emotional resonance while driving consistent sales was a key challenge. Mio Amore needed to unify its brand identity across physical and digital touchpoints, ensuring every campaign reflected warmth, celebration, and familiarity. Managing multiple seasons, festivals, and platforms while retaining brand coherence required both strategic clarity and creative consistency.

Objective

To craft an integrated marketing approach that could:

• Reinforce Mio Amore’s emotional connect with its audience.

• Create cohesive, festival-led campaigns across ATL, BTL, and digital platforms.

• Strengthen in-store experience through design-led storytelling.

• Enhance visibility through engaging social media and on-ground activations.

Andreal’s Approach

Andreal partnered with Mio Amore as an end-to-end creative and strategy collaborator — building emotional storytelling through consistent design, digital engagement, and festive campaigns.

Brand Transformation

• Established the brand theme “Ek Swaade Ek Saathe” (“Enjoy Together”) to reflect the essence of togetherness.

• Designed visually appealing marketing collaterals, including packaging units, posters, danglers, booklets, in-store branding, and van designs.

• Created the “Purple Santa” mascot in 2022 to elevate brand recall and festive charm.

Performance Marketing & Funnel Design

• Developed persuasive social media campaigns for diverse product categories such as Dream Cakes and Special Cakes to drive engagement and intent.

• Designed integrated ATL and BTL campaigns across Kolkata and West Bengal for every key festive season — Durga Puja, Diwali, Bhai Phonta, Christmas, Valentine’s Week, Saraswati Puja, Poush Parbon, Women’s Day, Bengali New Year, Easter, and Eid.

• Expanded audience reach through coordinated offline and online storytelling.

Engagement Content & On-Ground Campaigns

• Conceptualised impactful on-ground creatives for Kolkata Book Fair 2022 and 2023, including stall and gate designs.

• Executed high-visibility branding at Eden Gardens during IPL 2021–2023 — from scoreboard and stall creatives to T-shirt, cap, and trolley designs.

• Launched special campaigns such as:

  • 29th Birthday Campaign — featured ₹29 special pricing across select items.

  • Durga Puja 2022 Campaign — included OOH, in-transit branding, airport displays, and in-store visuals.

  • New Year & Valentine’s Week Campaigns — extended the brand’s reach through new packaging, gantries, umbrella branding, and digital creatives.

Outcome

With Andreal’s integrated creative and strategic partnership, Mio Amore evolved into not just a profitable bakery brand, but one of the most emotionally resonant and socially engaged names in West Bengal.
From festive storytelling to impactful design systems, every campaign deepened its relationship with the community — turning everyday indulgence into shared celebration.