Skippers, renowned for its commitment to premium products in agriculture and plumbing, has been a leader in the piping solutions industry since 1981. The brand offers a diverse range of PVC, CPVC, HDPE, and agricultural & plumbing pipes, consistently setting the standard for quality and reliability in the market.

Despite its long-standing presence and reputation for excellence, Skippers faced challenges in establishing a strong digital presence. With low online visibility, outdated SEO practices, and limited social media engagement, the brand struggled to connect with the digital-first audience. Additionally, their website lacked optimised content, preventing them from ranking for important industry keywords, which hindered their ability to compete in the increasingly digital marketplace.

Andreal partnered with Skippers to overhaul its digital strategy and online presence. Our approach began with a comprehensive digital marketing strategy, integrating SEO, SMO, and targeted content creation to address these challenges. Through meticulous content optimisation, we successfully increased online visibility, driving more traffic to their website and improving brand recognition.

As part of our strategy, Andreal also initiated a blog and newsletter strategy, positioning Skippers as a thought leader in the piping industry. These efforts not only enhanced brand authority but also provided a consistent channel for audience engagement, keeping customers informed and connected with Skippers’ latest products and innovations.

Through our tailored digital solutions, Skippers underwent a significant digital transformation. The brand now enjoys improved search rankings, enhanced social media engagement, and a robust online presence, marking a successful chapter in its growth journey.

• Client: Skippers
• Scope: Digital Marketing, SEO, SMO, Website Optimisation, Content Strategy
• Industry: Manufacturing