Shanghai Flavours of China Town - Andreal
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Shanghai Flavours of China Town

How a Pan-Asian Dining Brand Scaled from 2 to 13 Outlets with Digital Transformation and Integrated Marketing

Background

Shanghai Flavours of China Town is a renowned Pan-Asian restaurant brand celebrated for its authentic flavours and contemporary dining experience. The brand partnered with Andreal to build a robust digital presence that would reflect its culinary excellence, drive footfall, and strengthen its online community.

Challenge

Despite a loyal customer base and strong product offering, Shanghai Flavours of China Town lacked a cohesive digital ecosystem. The website struggled with low organic visibility, limited lead capture, and poor mobile responsiveness. On social media, engagement was inconsistent and the brand’s visual storytelling didn’t capture the vibrancy of its cuisine.

Objective

To create a digital-first, data-driven marketing ecosystem that could:

  • Enhance website performance, discoverability, and conversions.

  • Strengthen brand visibility across organic and paid channels.

  • Build an engaged community through high-quality visual storytelling.

  • Drive tangible business growth through both online and offline strategies.

Andreal’s Approach

Andreal developed a 360° digital and design strategy — ensuring a unified brand experience across all customer touchpoints.

Brand Transformation & Digital Design

  • Website Design & Optimisation: Improved UX, mobile responsiveness, navigation, page load speed, and on-page SEO.

  • App Development: Built the Shanghai & Saltanat app for seamless customer interaction and loyalty enhancement.

Content Marketing & SEO Strategy

  • Created engaging content showcasing Pan-Asian cuisine, cooking techniques, and seasonal offers.

  • Integrated food-industry keywords for better search rankings and organic reach.

  • Optimised landing pages to support lead generation and user engagement.

Social Media & Offline Marketing

  • Executed a consistent social media strategy across Instagram, Facebook, and LinkedIn.

  • Designed offline promotions — hoardings, tent cards, menu cards, pamphlets, and standees for Asian Set Meal, Valentine’s Day, and Zomaland promotions.

Outcome

Andreal’s integrated marketing efforts helped Shanghai Flavours of China Town achieve rapid expansion, stronger digital visibility, and measurable engagement growth.