VI

Background

Vi Business, a global leader in Mobility, Connectivity, IoT, and Cloud solutions, partnered with Andreal to create an immersive and tech-forward showcase at India Mobile Congress 2023, held at Pragati Maidan, New Delhi.
The goal was to elevate Vi Business’s brand perception by demonstrating cutting-edge digital transformation capabilities through Augmented Reality (AR), Holography, and 3D experiences that mirrored their technological prowess.

Challenge

In the dynamic logistics and supply chain industry, enterprises face multiple operational challenges:

• Real-time visibility: Monitoring cargo and assets across the supply chain remains a complex and growing concern.
• Speed and efficiency: Streamlining logistics operations and automating floor processes are crucial for optimal performance.

Vi Business wanted to address these through a tangible, interactive showcase that translated complex digital systems into intuitive, visual experiences.

Objective

To develop an immersive exhibition ecosystem that would:

• Demonstrate Vi Business’s real-time logistics and IoT solutions in an engaging, tech-driven manner.

• Enhance booth engagement and brand recall among enterprise visitors.

• Position Vi Business as a trusted digital transformation partner within India’s evolving logistics landscape.

Andreal’s Approach

Andreal combined creativity, technology, and design to craft an experiential space that translated Vi Business’s digital innovation into an interactive narrative.

Brand Transformation & Immersive Media

• Holographic Media: Introduced holographic projection systems strategically placed around four-sided pillars, enabling attendees to interact with 3D cargo visualisations — from ship docking permissions to real-time cargo tracking.

• Holographic Video: Produced a high-impact holographic video encompassing all logistics use cases, blending storytelling with technical clarity.

AR Experience & 3D Visualisation

• AR Application: Developed an Augmented Reality app offering 3D simulations for eight interactive modules within the storyline, simplifying complex processes and reducing the learning curve.

• Isometric 3D Diorama: Custom-built an isometric 3D model that visually mapped the logistics pipeline. This centrepiece added visual depth, aesthetic value, and strong footfall attraction at the Vi Business booth.

Outcome

The AR-led installation and holographic storytelling experience successfully reinforced Vi Business’s image as a technology-driven enabler of logistics transformation.
The activation aligned with India’s Gati Shakti master plan — the national initiative to enhance multi-modal connectivity and boost economic efficiency.
By visualising complex logistics operations in an intuitive, interactive format, Andreal positioned Vi Business as a trusted digital partner for industries like pharmaceuticals, electronics, and aerospace.

This collaboration also highlighted Andreal’s growing expertise in Augmented Reality (AR), Virtual Reality (VR), and Holographic Media — showcasing how immersive technology can redefine enterprise engagement at scale.