Shanghai Flavours of China Town is a vibrant and popular destination offering an exceptional range of Pan-Asian dishes. Known for its authentic flavours and diverse cooking techniques, the restaurant has become a go-to spot for food enthusiasts seeking a taste of Asia. With a commitment to quality and customer satisfaction, the restaurant continues to serve its patrons with an unforgettable dining experience.

To enhance their digital presence and customer engagement, Andreal stepped in with a comprehensive strategy that included website design, content marketing, and social media marketing. We redesigned and optimised their website to ensure a seamless user experience across all devices, improving mobile responsiveness, navigation, and page load speed. Our on-page SEO strategies further boosted the restaurant’s search engine rankings, increasing visibility and attracting more organic traffic. We also created engaging content that showcased Shanghai’s diverse menu, cooking techniques, and special offers, utilising vibrant images and videos to connect with potential customers emotionally.

In addition to the website improvements, we implemented a compelling social media strategy on Instagram, Facebook, and LinkedIn, aligning visually appealing designs with persuasive copy to build a stronger relationship with the audience. Our lead generation strategies incorporated SEO-driven content and strategically placed CTAs to convert website visitors into customers. Offline, we supported the brand with print marketing materials like hoardings, pamphlets, and menu designs, alongside in-store promotions for special events. The result of these efforts? A remarkable 67% increase in footfall, solidifying Shanghai Flavours of China Town as a top choice for Pan-Asian cuisine.

• Client: Shanghai Flavours of China Town
• Scope: Website Design, SEO, Content Marketing, Social Media Marketing, Lead Generation, Print Marketing
• Industry: Food & Beverage