Reema Shah
Academic Coordinator, BrightNest K7 School
About
Company: Warm, values-driven K7 school focused on holistic child development
Team Size: 25+ faculty and staff
Digital Maturity: Early (mainly offline reputation, limited digital outreach)
Challenges
- Needs to build emotional connection online, not just visibility
- Communicating with both parents and young children is difficult
- Lacks internal creative/design support
Looking For
A sensitive digital partner who understands the nuances of primary education and can create resonant, heartfelt communication.
Goals & Motivations
- Build genuine trust and rapport with parents
- Make the school’s care and warmth tangible online
- Increase admissions through emotional storytelling
- Ensure every design choice feels intentional and child-centered
Andreal’s Role
- Create emotionally engaging digital presence and content
- Craft messaging for both parents and children
- Reflect the school’s care and purpose in every detail
Reema Shah
Academic Coordinator, BrightNest K7 School
About
Company: Warm, values-driven K7 school focused on holistic child development
Team Size: 25+ faculty and staff
Digital Maturity: Early (mainly offline reputation, limited digital outreach)
Challenges
- Needs to build emotional connection online, not just visibility
- Communicating with both parents and young children is difficult
- Lacks internal creative/design support
Looking For
A sensitive digital partner who understands the nuances of primary education and can create resonant, heartfelt communication.
Goals & Motivations
- Build genuine trust and rapport with parents
- Make the school’s care and warmth tangible online
- Increase admissions through emotional storytelling
- Ensure every design choice feels intentional and child-centered
Andreal’s Role
- Create emotionally engaging digital presence and content
- Craft messaging for both parents and children
- Reflect the school’s care and purpose in every detail
Challenges
- Doesn’t know where to start with digital
- Burned by freelancers and patchy vendors in the past
- Lacks internal digital team
Goals & Motivations
- Wants to modernize the brand and business to compete with younger players
- Seeks to expand reach and attract B2B partners online
- Interested in sustainable, long-term digital transformation
Journey Map
1
Awareness
Parent Forums, Peer School Referrals, Thought Leadership Blogs
2
Consideration
School Case Studies, Messaging Framework Draft, Discovery Workshop
3
Decision
Creative Concept Pitch, Funnel Design Preview, Digital Parent Journey
4
Delivery & Experience
Content Rollout Plan, Admission Dashboard, Weekly Coordination
5
Loyalty & Advocacy
Campaign Recap, Satisfaction Survey, Testimonials, Referrals
Results
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience