Priya Dutta
Marketing Lead, EduRise Academy
About
Company: Fast-growing EdTech MSME, regional presence
Team Size: 30+ employees
Digital Maturity: Medium (proactive marketing, looking to scale up digitally)
Challenges
- Overcrowded education market, hard to stand out
- Struggles to articulate unique value proposition online
- Lacks in-house digital storytelling expertise
Looking For
A creative digital partner who understands the education sector and can translate school strengths into engaging digital narratives.
Goals & Motivations
- Build a distinctive, trusted academic brand
- Attract more admissions through compelling digital campaigns
- Communicate value to both parents and students
- Drive engagement and measurable outcomes
Andreal’s Role
- Craft compelling digital storytelling (website, campaigns, content)
- Strategize and execute admissions-focused marketing
- Amplify brand voice with creative and insight-driven campaigns
Priya Dutta
Marketing Lead, EduRise Academy
About
Company: Fast-growing EdTech MSME, regional presence
Team Size: 30+ employees
Digital Maturity: Medium (proactive marketing, looking to scale up digitally)
Challenges
- Overcrowded education market, hard to stand out
- Struggles to articulate unique value proposition online
- Lacks in-house digital storytelling expertise
Looking For
A creative digital partner who understands the education sector and can translate school strengths into engaging digital narratives.
Goals & Motivations
- Build a distinctive, trusted academic brand
- Attract more admissions through compelling digital campaigns
- Communicate value to both parents and students
- Drive engagement and measurable outcomes
Andreal’s Role
- Craft compelling digital storytelling (website, campaigns, content)
- Strategize and execute admissions-focused marketing
- Amplify brand voice with creative and insight-driven campaigns
Challenges
- Doesn’t know where to start with digital
- Burned by freelancers and patchy vendors in the past
- Lacks internal digital team
Goals & Motivations
- Wants to modernize the brand and business to compete with younger players
- Seeks to expand reach and attract B2B partners online
- Interested in sustainable, long-term digital transformation
Journey Map
1
Awareness
Instagram Ads, Blog Posts, YouTube, EdTech Forums, LinkedIn Content
2
Consideration
Webinar, Performance Portfolio, Content Plan Sample, Strategy Call
3
Decision
Proposal with KPIs, Demo Funnel Plan, Retainer Scope
4
Delivery & Experience
Editorial Calendar, Weekly Campaign Calls, Monthly Reports
5
Loyalty & Advocacy
Annual Review, Upsell Offers, Client Showcase, Referral Bonus
Results
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience