Anjan Bose
Owner & Experience Director, Naya Zai Fine Dining
About
Company: Boutique fine dining restaurant, known for curated experiences
Team Size: 20+ employees
Digital Maturity: Low to medium (offline-first, starting digital transition)
Challenges
- Unique in-person ambience not reflected online
- Previous websites felt generic, lacking “flavor”
- No in-house digital design expertise
Looking For
A creative partner who can capture and communicate the restaurant’s atmosphere and attention to detail in the digital space.
Goals & Motivations
- Bring the restaurant’s unique ambience alive online
- Attract discerning guests through premium digital presence
- Build credibility and trust with potential diners
- Showcase menu, reviews, and events in an engaging way
Andreal’s Role
- Translate in-person experience to digital design and content
- Curate every detail—from photography to UI—with care
- Create a digital brand that stands out and feels authentic
Anjan Bose
Owner & Experience Director, Naya Zai Fine Dining
About
Company: Boutique fine dining restaurant, known for curated experiences
Team Size: 20+ employees
Digital Maturity: Low to medium (offline-first, starting digital transition)
Challenges
- Unique in-person ambience not reflected online
- Previous websites felt generic, lacking “flavor”
- No in-house digital design expertise
Looking For
A creative partner who can capture and communicate the restaurant’s atmosphere and attention to detail in the digital space.
Goals & Motivations
- Bring the restaurant’s unique ambience alive online
- Attract discerning guests through premium digital presence
- Build credibility and trust with potential diners
- Showcase menu, reviews, and events in an engaging way
Andreal’s Role
- Translate in-person experience to digital design and content
- Curate every detail—from photography to UI—with care
- Create a digital brand that stands out and feels authentic
Challenges
- Doesn’t know where to start with digital
- Burned by freelancers and patchy vendors in the past
- Lacks internal digital team
Goals & Motivations
- Wants to modernize the brand and business to compete with younger players
- Seeks to expand reach and attract B2B partners online
- Interested in sustainable, long-term digital transformation
Journey Map
1
Awareness
Instagram, Food Influencer Tags, Design Forums, Restaurant PR Events
2
Consideration
Moodboard Presentations, Visual Mockups, Brand Positioning Deck
3
Decision
Proposal with Brand Samples, Interior-Story Alignment, Menu Story Draft
4
Delivery & Experience
Styled Photo Shoots, Brand Voice Guide, Social Launch Plan
5
Loyalty & Advocacy
Food Media Features, Client Shoutouts, Digital Portfolio Inclusion
Results
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience