EIGMEF

Background

The Eastern India Garment Manufacturers and Exporters Federation (EIGMEF) has been a cornerstone of the regional garment industry for over 30 years. As the apex industrial body, EIGMEF manages Kolkata’s only dedicated Apparel Park — an integrated ecosystem bringing together sourcing, production, and logistics under one roof.
Beyond industrial operations, EIGMEF plays a pivotal role in policy advocacy, promoting fair trade practices and the welfare of garment workers.

Challenge

While EIGMEF has long been recognised as an industry leader, the Federation needed to modernise its communication and strengthen visibility for its Annual B2B Garments Fair, the largest apparel expo in Eastern India.
The challenge was to bridge traditional event branding with digital-first outreach — ensuring that EIGMEF’s reputation translated into excitement, participation, and lasting recall across both physical and online audiences.

Objective

To elevate EIGMEF’s flagship garments fair and brand identity through:

• Cohesive creative strategy and high-impact promotions.

• A unified design ecosystem across physical and digital platforms.

• Increased industry engagement and visitor footfall through omnichannel campaigns.

• Strengthened positioning as the leading apparel federation in Eastern India.

Andreal’s Approach

As EIGMEF’s creative partner for over four years, Andreal has driven consistent, strategic communication that blends heritage with innovation.

Annual Garments Fair – Creative Strategy & Promotion

• Developed complete campaign strategy, from concept ideation to execution, across print, digital, and on-ground assets.

• Created microsites, WhatsApp creatives, social media campaigns, and mobile-forward content to engage participants and exhibitors.

• Designed fairground signage and digital teasers to generate buzz and ensure large-scale industry participation.

Branding, Collaterals & On-Ground Experience

• Managed the end-to-end creative ecosystem including stall graphics, brochures, forms, eco-bags, and premium giveaways.

• Combined traditional media (hoardings, print, newspaper ads) with digital formats (videos, reels, interactive posts) for a unified event identity.

• Maintained strong visual consistency to reinforce EIGMEF’s credibility and energy at every touchpoint.

Outcome

Andreal’s strategic partnership with EIGMEF has helped transform its annual event into a flagship industry showcase, strengthening both brand reputation and regional business engagement.

Today, the EIGMEF Fair stands as a benchmark event for the garment industry, powered by Andreal’s blend of creative vision, strategic communication, and executional excellence.