Seaport

Background

Seaport, a reputed Indian cargo shipping agency, partnered with Andreal to modernise its digital presence and improve customer experience. The aim was to create a seamless, mobile-friendly, and interactive platform that could simplify cargo tracking, enhance visibility, and strengthen trust with clients across India and abroad.

Challenge

The earlier website offered limited functionality, with poor navigation and low responsiveness. Clients often struggled to find shipment updates or contact points easily. Additionally, the lack of interactive tools and lead nurturing mechanisms resulted in fewer returning visitors and missed conversion opportunities.

Objective

To rebuild Seaport’s website and digital communication system to:

• Improve user experience with a clean, intuitive interface.

• Enable mobile responsiveness for access across all devices.

• Integrate live tracking and shipment update features.

• Establish a lead nurturing flow through email marketing.

Andreal’s Approach

Andreal undertook a comprehensive redesign strategy focused on usability, engagement, and conversion — positioning Seaport as a modern, customer-first cargo shipping brand.

User-Centric Design

• Conducted user research to identify customer behaviour, preferences, and key friction points.

• Designed a simplified layout with clear CTAs and easy navigation for quick access to shipment data.

Mobile Responsiveness

• Rebuilt the website to perform seamlessly across devices.

• Optimised page speed and layout for better search visibility and accessibility.

Interactive Features

• Integrated live shipment tracking and real-time status updates, enhancing transparency and customer confidence.

Email Marketing

• Implemented a structured lead nurturing sequence with informative and personalised communication to improve engagement and loyalty.

Outcome

The redesigned website transformed Seaport’s digital presence, driving stronger engagement, improved discoverability, and higher client satisfaction.