Mio Amore is not just a bakery brand — it’s a celebration of joy, togetherness, and sweet moments. Since 2021, Andreal has partnered with Mio Amore to elevate its brand through creative campaigns, digital engagement, and on-ground activations.

The core theme of togetherness guided every deliverable, from the brand tagline “Ek Swaade Ek Saathe” (“Enjoy Together”) to visually compelling packaging designs and social media creatives.

Andreal’s design team developed a comprehensive range of materials, including:

• Brand Identity: Designed the brand name, logo, and packaging boxes, ensuring each piece reflected the warmth and vibrancy of Mio Amore.
• Campaigns: Conceptualised and executed engaging campaigns for special products like “Dream Cakes” and “Special Cakes” for weddings, anniversaries, and other occasions.
• On-ground Presence: Crafted impactful creatives for festivals like Durga Puja, Diwali, and Christmas, alongside significant promotional work for the Kolkata Book Fair and IPL seasons.
• Mascot Design: Created the “Purple Santa” mascot for the holiday season in 2022, adding a unique personality to the brand.

Through integrated ATL and BTL strategies, Andreal helped Mio Amore grow from a bakery brand into one of the most emotionally connected and socially engaging names in West Bengal, building trust and customer loyalty.

• Client: Mio Amore
• Scope: Branding, Campaign Design, Digital Marketing
• Industry: Bakery & Confectionery