Meera Iyer
Owner, FutureSteps Academy
About
Company: Reputed private school for grades 5–12, located in a competitive urban market
Team Size: 40+ faculty and staff
Digital Maturity: Early to medium (has basic website, wants modern brand presence)
Challenges
- Hard to build trust with digitally savvy parents
- Existing digital presence feels outdated and impersonal
- Competes with larger school chains with bigger marketing budgets
Looking For
A digital partner who understands school branding, parent psychology, and can help the school stand out while preserving its personal touch.
Goals & Motivations
- Build a trusted, aspirational digital brand for parents and students
- Move beyond a “brochure site” to a dynamic, interactive presence
- Improve parent engagement and admissions inquiries
- Position the school as a progressive, caring institution
Andreal’s Role
- Reimagine the school’s digital identity and brand
- Strategize digital storytelling tailored to parents and families
- Drive admissions and engagement through thoughtful design and content
Meera Iyer
Owner, FutureSteps Academy
About
Company: Reputed private school for grades 5–12, located in a competitive urban market
Team Size: 40+ faculty and staff
Digital Maturity: Early to medium (has basic website, wants modern brand presence)
Challenges
- Hard to build trust with digitally savvy parents
- Existing digital presence feels outdated and impersonal
- Competes with larger school chains with bigger marketing budgets
Looking For
A digital partner who understands school branding, parent psychology, and can help the school stand out while preserving its personal touch.
Goals & Motivations
- Build a trusted, aspirational digital brand for parents and students
- Move beyond a “brochure site” to a dynamic, interactive presence
- Improve parent engagement and admissions inquiries
- Position the school as a progressive, caring institution
Andreal’s Role
- Reimagine the school’s digital identity and brand
- Strategize digital storytelling tailored to parents and families
- Drive admissions and engagement through thoughtful design and content
Challenges
- Doesn’t know where to start with digital
- Burned by freelancers and patchy vendors in the past
- Lacks internal digital team
Goals & Motivations
- Wants to modernize the brand and business to compete with younger players
- Seeks to expand reach and attract B2B partners online
- Interested in sustainable, long-term digital transformation
Journey Map
1
Awareness
Parent WhatsApp Groups, Community Events, Referral Chain
2
Consideration
Brand Moodboard, Soft-Story Script, Persona-Led Messaging Plan
3
Decision
Final Brand Narrative, Website Wireframes, Lead Funnel Sample
4
Delivery & Experience
Emotion-Centered Story Assets, Calendar Planner, Progress Calls
5
Loyalty & Advocacy
Social Testimonial Packs, Parent Feedback Forms, Long-Term Retainer
Results
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience
48%
Growth in Audience