EIGMEF Case Study

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Client feedback

Eastern India Garments Manufacturers and Exporters Federation (EIGMEF) started its journey in 1993 as the apex body for garment traders. We have also been organizing the largest B2B apparels expo of Eastern India for more than 27 years. Andreal implemented a digital marketing strategy that boosted brand visibility and online engagement, visible through increased website traffic, higher social media interactions, and improved conversion rates. Thanks to Andreal, a thriving digital community has solidified our leading position in the fashion market, and has helped us network further.

Specifications

Website Design & Optimisation: We revamped EIGMEF's website, enhancing UX, mobile responsiveness, navigation, speed, and SEO for improved search rankings.
Content Marketing: We amplified EIGMEF's product display, manufacturing, and brand narrative, elevating credibility and enthusiasm.

SEO: We enhanced organic search rankings and drove heightened search engine traffic.
SMM: We executed a robust social media strategy aligning captivating content to forge emotional audience connections for EIGMEF's brand.

Lead Generation: The website was designed to capture leads effectively with prominent contact forms, quotation requests, and email subscriptions.

Solutions

The digital marketing efforts produced remarkable results for EIGMEF. Within the first three months of implementing the SEO and content marketing strategies, the website experienced a surge in traffic, witnessing a remarkable 40% increase. The optimized UX and engaging content played a pivotal role in enhancing the website's conversion rate by 20%, successfully converting more visitors into loyal customers.

Additionally, EIGMEF's social media engagement saw a substantial boost, with a remarkable 60% increase in likes, shares, and comments on their posts. Our well-executed e-lead generation campaign proved to be equally fruitful, resulting in an impressive 30% increase in the subscriber base. As a cumulative result of the comprehensive digital marketing efforts, EIGMEF's brand visibility and recognition witnessed a significant improvement, solidifying its position in the market.

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