Mio Amore Case Study

Mio Amore case study - confectionary shop

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Specifications

During the 3 month contract with Mio Amore, Andreal needed to work on the following:

Improve brand communication through storytelling
Create eye catching designs to enhance consumer experience
Lead three campaigns: Mio Amore’s 29th Birthday, Christmas and New Year
Create distinct campaign logos
Manage the photoshoot for Valentine’s Day campaign

Our products

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Solutions

Mio Amore is a confectionary shop specialising in cake designing and production. They have been serving since 1992 and have over 250 outlets all over West Bengal and Orissa.

Mio Amore approached Andreal for creative branding for a period of 3 months during which the following outcomes were achieved:

For their 29th Birthday Campaign, Andreal created a special price list having ‘29’ as the standard price for selected items.

Andreal designed special Christmax boxes, danglers, standee, umbrella branding design, cake stand, over 30 + van posters along with a special Christmas logo for Mio Amore.

For the New Year’s Campaign, Andreal further extended its scope of services. Andreal provided the design and branding for logo, gantry, bus branding, hoardings, boxes, danglers and leaflets for West Bengal and Orissa. Andreal did the Mio Amore Valentine’s Day cake collection photoshoot using Sony Alpha 16-50 mm lense.

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