Brand Refresh & Digital Engagement for Bengal's Heritage Cake & Confectionery Outlets

Bengal Bakery is one of the oldest bakery brands in West Bengal. With their revamped brand identity, they had expanded their legacy as a cafe and restaurant brand.

The brand has undergone a revamped visual identity, a modern logo, and updated stationery. The website has been SEO-optimised, boosting traffic and visibility. Strategic social media marketing has been implemented with support of Andreal. Social Media ads have been used for lead generation. The brand has also invested in organic growth through improved digital presence, nurturing a genuine online community and expanding its reach through word-of-mouth and social sharing.

In just three months, Andreal revamped their brand image and strategically positioned them in the digital landscape. Leveraging the potential of Social Media Marketing, our digital presence witnessed significant organic growth. Engaging content, timely posts, and strategic interactions propelled our brand into the spotlight without heavy reliance on paid promotions.

  • Client: Bengal Bakery
  • Scope: Rebranding, Branding, Packaging, Digital Marketing, Website
  • Industry: Food

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West Bengal, India


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