Shanghai Case Study

Client feedback

Andreal and their remarkable team, led by the exceptional Rishika ji, have streamlined our marketing efforts. Zinia, our dedicated account manager, has shown unwavering commitment, Arpit da's creative ideas and analytical prowess have been game-changers for social and food aggregators apps, and Rishika Ji's leadership has ensured everything runs smoothly. Thanks to the entire team at Andreal for their expertise and dedication; we're excited to continue our successful partnership

Debraj De, Founder & Director, Shanghai Flavours of China Town

Specifications

Website Design & Optimisation: Andreal designed & audited Shanghai-Flavours of China Town website, improving UX, mobile responsiveness, navigation, page load speed, and on-page SEO for better search engine rankings.
Content Marketing: We created captivating content to showcase Shanghai’s wide range of Pan-Asian food, cooking techniques, promotional offers and attractive images and videos, to boost brand credibility and excitement.

Search Engine Optimisation (SEO): We incorporated food industry related keywords and optimised the website for better organic search rankings and increased traffic from search engines.
Social Media Marketing: We executed a compelling social media strategy on Instagram, Facebook, and LinkedIn, aligning visually appealing designs and copy to connect with the audience emotionally.

Lead Generation Strategy: The website was uniquely designed to capture leads through strategically placed SEO.
Print: We successfully implemented offline marketing through in-shop promotions like hoarding, tent cards, pamphlets, menu card design, standee for Asian Set Meal, Valentine’s Day in-shop promotions, Zomaland promotions, etc.

Solutions

The digital marketing efforts produced remarkable results for Shanghai. Within the first 11 months of implementing the SEO and content marketing strategies, the social platforms experienced a surge in traffic. Facebook witnessed a 19.9% increase; Instagram witnessed a 32.7% increase, whereas the paid reach witnessed a remarkable 586.9% increase. New likes on Facebook have gone up to 235.3%. Till 30th June 2023, Shanghai Flavours of China Town has grabbed 17,517 Facebook followers and 6074 Instagram followers.

Engaging content increased the website conversion by 3.4%, thereby converting more visitors into loyal customers. March was the most profitable month in terms of Zomato and Swiggy deliveries.

Overall, the restaurant’s brand visibility and recognition witnessed a significant improvement, solidifying its position in the market.