Mio Amore Case Study

Client feedback

I have found Andreal to be a unique blend of professionalism and creative story telling.
Especially with on the time deliveries & no fuss service, they will get high recommendations from my side as they have helped our brand visions get painted in the most effective ways across various ATL & BTL projects in the city.
Thanks for being great listeners and also helping us with valued inputs.

Specifications

Mio Amore’s journey with Andreal has been fulfilling since 2021. The brand collaborated with us for mainline creatives as well as digital engagement.

Brand theme: Created the theme of togetherness in every deliverable.
Advertising Campaign: Developed the tagline “Ek Swaade Ek Saathe” (“Enjoy Together”) for integrated marketing campaigns.

Design: Designed visually appealing marketing collaterals such as packaging brand name logo and unit designs, packaging box designs, posters, danglers, door creatives, standees, booklets, in-store promotions and van branding to enhance the consumer experience.
Social media & digital creatives: Developed persuasive social media campaigns for a diverse range of products to maximize audience engagement. Developed extensive social media campaigns for “Dream Cakes” and “Special Cakes” for special events and occasions, like weddings, anniversaries, etc.

Integrated campaigns for festivals and special seasons: Developed and managed ATL and BTL promotional campaigns in and around Kolkata. Crafted and managed the integrated marketing campaigns for all the major seasons and festivals in 2021 and 2022; Durga Puja, Diwali and Bhai Phonta, Christmas and New Year, Valentine’s Week series, Saraswati Puja, Poush Parbon season, Women’s Day, Bengali New Year, Easter and Eid campaigns offline and online across Kolkata and West Bengal.
On-Ground Marketing Activities: Created on-ground promotional creatives for Kolkata Book Fair 2022 and 2023. Made impactful creatives such as gate entry, stall design, and scoreboard creatives at Eden Garden Stadium for IPL 2021, 2022, and 2023.

We have helped Mio Amore become not just a profitable bakery store but also the most emotionally driven, socially engaged and trusted brand in West Bengal. For the 29th Birthday Campaign of Mio Amore, Andreal created a special price list having ‘29’ as the standard price for selected items. For Durga Puja 2022, we have crafted integrated campaigns for in-store branding, digital banner, door posters, OOH, Airport hoarding, in-transit branding, airport TV screen, and social and digital platforms. We have also designed special Christmas boxes, danglers, standees, umbrella branding, cake stand, and more than 30 van branding, in-store posters, OOH hoardings, in-transit branding, bus branding, train branding, metro rail branding, airport branding, full-page advertisements in Anandabazar and T2. For the New Year’s Campaign, Andreal further extended its scope of services. We have designed the Santa Clause mascot, logo unit, packaging boxes, gantry, bus branding, hoardings, danglers and leaflets for West Bengal and Orissa. The team has also done creatives for Mio Amore Valentine’s Week, including the logo unit, social and digital media campaigns, door posters, etc. For IPL 2022 and 2023 seasons, we have extensively done mainline promotions such as T-shirts and caps designs, trolley designs, gantry designs, scoreboard branding, stadium stall design, and digital banners.