IIMC - Reimagining Brand Identity for India’s Oldest IIM

Indian Institute of Management Calcutta is a public business school and the first Management institute to be established in the country. It has been recognized as an Institute of National Importance by the Government of India in 2017.

Team Andreal collaborated with IIMC to design and print a much-needed and long-due brand manual for the hallowed institution.

Our designers left no stone unturned to capture the subtle nuances of the B-school while staying true to the brand mandates and specifications. We take immense pride in our ability to match and even exceed the expectations of all the stakeholders involved, including the Dean. This project is a prime example of the maturity of our cross-functional teams across Account Management, Content, and Design who delivered the project within agreed timelines.

We are confident that this Brand Manual will be set in stone in the coming years and will be part of the legacy that the institution holds.

  • Client: Indian Institute of Mangagement Calcutta
  • Scope: Design and Print
  • Industry: Management Institution

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